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EnergizAIR2 (ENERGIZAIR2)

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EnergizAIR² will include solar thermal, photovoltaic and wind energy indicators in the weather forecasts of 10 countries (BE, DE, ES, FR, HU, IT, PT, SE, SI, UK) with an audience target of 8.2 million people. By making the weather anchors the ambassadors of sustainable energy, the project will promote renewable energy sources and support energy diversification and rational use of energy. It is to make the European citizens aware of the potential of renewable energy sources, to help them understand the energy problematic and to act towards sustainable energy management. EnergizAIR² will spread the renewable energy weather forecast concept in order turn the indicators into unavoidable parts of the weather forecast. It will also provide a turnkey package to any new partner or media that would want to implement the concept in their national context. By bringing renewable energy into the living-rooms across Europe, EnergizAIR will add a qualitative, informative and positive take on renewable energy in the European citizens’ daily life. This will help to build confidence in the renewable energy market, actively supporting the implementation of the EU "20-20-20" initiative. EnergizAIR² will initiate a snow-ball effect that will make a great difference in terms of renewable energy acceptance. Come rain or shine, the weather will be sustainable!

Results

  • Set up an operational "renewable energy weather forecast" in 10 European countries: Belgium, France, Germany, Hungary, Italy, Portugal, Slovenia, Spain, Sweden and the United Kingdom, that will be widely broadcasted on a weekly or daily basis
  • EnergizAIR² will influence the media sphere to permanently include the renewable indicators in their programmes. In order to do this, the weather anchors will be trained, an audience survey will be done in the 10 countries and a turnkey package will be produced for the replication of the action
  • EnergizAIR² will also enhance the public knowledge about renewable energy and rational energy use, with a wide range of communication tools: websites, embeds, interactive tools and smart phone applications. A wide dissemination process is also foreseen, including press releases, active launching of the concept and presentations in relevant conferences
  • EnergizAIR² will finally quantify the impact of the renewable energy weather forecast, thanks to a broad survey that will lead to the design of a blueprint methodology that will be transferrable to assess other communication projects.
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Lessons learned

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Partners and coordinator

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Contact

Association pour la Promotion des Energies Renouvelables
Belgium
Contact point: 
Name: 
Nathalie Gilly
Tel: 
+32 (0)2 209 04 06
Name: 
Ms Nathalie Gilly

Budget

In brief

Duration:
01/03/2013 to 31/05/2015
Contract number: 
IEE/12/782

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