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"Electric City Transport" (ELE.C.TRA)

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In many countries transport is the first producer of particulate PM10 and nitrogen oxides. Urban congestion and car parking shortage determine an increase of e-light vehicle modal share especially in cities with mild climate. Ele.C.Tra. aimed to promote “green” mobility by proposing a governance model that provides direct stakeholders’ and users’ involvement (e.g. e-light vehicle providers, energy suppliers, private companies and public bodies) through e-light vehicles supplier search, potential sponsors and a set of services and facilitations for the users. The new urban mobility model is characterized by a standard structure with common characteristics, suitable to transfer to further cities or regions and to develop innovative means of transport. Specific characteristics are suitable for every city involved, in terms of demand mobility flows, network of local buses, tramlines or undergrounds, citizens’ and tourists’ needs. In Genoa, Florence and Barcelona ,self-financed pilot actions were developed and they included the supply of 480 e-light vehicles and a full model start-up and, the participation of all the stakeholders of the economic value chain. Moreover, the project raised awareness among citizens, tourists and other stakeholders in order to change their daily behaviours to promote sustainable activities and to develop other innovative transport means.


The project was strongly oriented to promote the e-mobility in urban areas and to improve the quality of life and reduce pollutants:
  • 78 agreements signed with e-light vehicle suppliers and other stakeholders in 8 European countries (Italy, Spain, Portugal, Malta, Croatia, Former Yugoslav Republic of Macedonia, Greece and Romania);
  • 482 e-light vehicles offered with a wide range of the Ele.C.Tra services (long renting, short sharing, buying after a test period) in 3 pilot cities (Genoa, Florence and Barcelona);
  • 324 e-light vehicles offered with a wide range of the Ele.C.Tra services in other 7 different urban areas (Murcia, Lisbon, East Attica in Greece, Suceava in Romania, Malta, Zagreb and Skopje);
  • 296 new e-charging points for e-light vehicles implemented in the pilot cities during the project;
  • ~270 reduced tonnes of CO2 per year in all pilot cities thanks to the e-light vehicles offered;
  • 10 incentives and facilitations for e-light vehicle users implemented or improved during the project in the 3 pilot cities.

Lessons learned

People need time to adapt to big changes and some solutions have been identified in this respect:
  • economic incentives for the private fleet renewal, also using public funding;
  • public fleet renewal, raising the citizens’ awareness of e-mobility;
  • economic incentives to allow sharing private operators to keep low the prices, mainly for short periods;
  • non-financial incentives to promote the use of e-vehicles (impacts are weaker and it is more difficult to obtain results, mainly in short terms), such as access for EVs to limited traffic zones, reserved parking;
  • raise citizens’ and providers’ awareness of technological solutions that are useful to use and adopt;
  • good relationships with local stakeholders since the beginning of the project facilitates the building the implemention of new governance models.
Having on board the Communication Operators represents a good starting point for a future involvement of relevant stakeholders in this field, which in turn is one of the Smart City pillars of an innovative city.

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Contact point: 
Alessandra Risso
+39 335 8312215


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In brief

01/06/2013 to 30/11/2015
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