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EcoMobility Scheme for Energy-Efficient Transport (ECOMOBILITY SHIFT)

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The need to keep cities liveable, safe and accessible has become an issue of increasing concern for city governments. EcoMobility refers to the ability of any individual to travel, access opportunities and reach destinations in an environmentally-friendly, safe and healthy way. EcoMobility SHIFT has identified 20 indicators that allow it to measure how a city currently works, what it has delivered on the ground and the results and impacts achieved. A city is Between 2010 and 2013, 25 cities and 39 stakeholders from 15 EU-countries have participated in the development of the scheme. Six pilot cities have thoroughly tested the scheme and been awarded with a Gold, Silver or Bronze Label for EcoMobility. In 2013, the project established the SHIFT organisation to promote and expand the use of the EcoMobility SHIFT scheme throughout Europe and beyond.


  • Create a widely recognized and highly valued EcoMobility label for urban areas that sets EU-wide EcoMobility standards for walking, cycling, wheeling and public transport.
  • Establish a user-friendly Quality Management System for mobility departments in local authorities that tells them where and why they are performing well, and how they could perform even better.
  • Improve the energy efficiency of urban transport through a shift to public and non-motorized transport by improving the quality and accessibility to those modes of transport.
  • Enhanced safety in urban centres by promoting infrastructur investments for safe walking and cycling.
  • Improved citizens' health by encouraging more walking and cycling and reducing urban pollution.

Lessons learned

  • Cities need a yardstick to measure their current transport performance and to know where they stand and to identify the areas for further development in urban transport. Indicators have to be specific but measurable without excessive effort. Indicators may not be too numerous as that can exceed available resources and reduce willingness to apply them. Indicators were therefore limited to 20 of a qualitative and quantitative nature.
  • Not all 20 indicators need to be measured and assessed during the assessment process in order to request an audit. It is, however, obligatory that all 6 Enabler indicators, which are of a qualitative nature, have been measured and assessed in a working group.
  • The auditor of a city cannot be the advisor for the same city. The auditor has the responsibility to certify the authenticity of the scores that a city advisor has awarded to a city. Therefore, SHIFT Auditors are trained transport professionals who are certified by the SHIFT Organisation to conduct an independent audit of a SHIFT city.

Partners and coordinator

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ICLEI European Secretariat GmbH
Contact point: 
Holger Robrecht
+49 761 368920
Philipp Tepper
+49/(0)761-368 920
Ms van Staden Maryke
Mr. Santhosh Kodukula
+49 288 97 62 99 - 54
Ms Maryke van Staden
+49-761 / 368 92 0
Mr Mark Hidson
+49 761 36892-0
Mark Hidson
0049 761 36992-0


Key documents

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In brief

11/05/2010 to 10/05/2013
Contract number: 

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