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enabling Consumers to Learn about, Engage with and Adopt Renewable energy technologies (CLEAR)

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The key steps that will be implemented to achieve CLEAR’s objective are the following:1. Creating a renewable energy web community which will provide consumers with innovative ways to share experiences and know-how.2. ‘Hooking’ consumers with independent and expert information gained out of laboratory tests on micro-generation technologies (Solar thermal, PV, heat pump for domestic hot water, heat pump for heating and cooling).3. Raising the consumer capacity to take informed decision with personalised decision-making tools. These will range from an interactive tool enabling consumers to find out which technologies are suitable for their needs and property, to investment tools enabling householders to find out how long it might take for a system to pay for itself and how much money and energy they could save.4. Gaining attention and getting consumers involved in the CLEAR renewable energy web community, through existing well-established communication channels.5. Activating consumers to purchase RE technologies through incentives that bring down cost like group purchase schemes.6. Transforming adopters of RE systems into ambassadors to convert more consumers.

Results

2.5 million consumers in the five target countries are going to be informed about and engages with renewable energy technologies, leading to the purchase of more than 80 000 installations                                                                                                                                                  Creation of online renewable energy communities under the umbrella of national consumer organisations where consumers can find interesting, pertinent, trusted and independent information; share their experiences; have access to specific tools, how-to videos and lists of recommended installers (if reliable/available)  Development of decision-making tools allowing consumers to take informed investment decisions Independent tests on micro-generation systems, the results of which will be published in consumer magazines and consumer association websites; Personal contact with consumers via information sessions, personal help desks etc…Low upfront costs for consumers in each of the tested and trusted micro-generation systems (via group purchase schemes or similar actions)
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Lessons learned

Project started in March 2014.
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Partners and coordinator

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Contact

Consumer organisation Test-Achats
Belgium

Budget

In brief

Duration:
01/03/2014 to 28/02/2017
Contract number: 
IEE-13-588