The CHUMS project promotes car pooling by combining carpooling week, personalised travel plans and a mobility jackpot lottery into one behaviour change campaign. Each campaign element has been shown to produce significant behavioural changes in a wide range of places where they have been delivered: increasing car occupancy, reducing car numbers and significantly reducing energy use. The aim of the project is to apply a composite CHUMS behavioural change campaigns in 5 ‘champion’ cites that represent the scale of carpooling and the diversity of mobility mind-sets across Europe: Craiova (RO), Edinburgh (UK), Leuven (B), Toulouse (F) and Perugia (IT). All of the 5 ‘champion cities’ have existing car-pooling systems, at various stages of maturity, which serve ‘closed’ target groups such as work-places, large employers or universities. Once proven, the application will be equally valid for ‘open’ systems for citizens in general. The project has already developed a European carpooling ‘interest group’ with members from 19 member states and candidate countries; where further take-up of the CHUMS measures will be developed during the project. The CHUMS consortium includes mobility behaviour experts, city authorities and carpool operators.
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The expected results will be:
- 10% increase in average car occupancy for commuter journeys at target employers
- 11% increase in carpooling mode share
- 22% reduction in single occupancy car trips amongst the target groups
- 9.2% reduction in total car trips amongst the target groups
- 12% reduction in energy use
- Organisations can move slowly: Expect organisations to take a while to commit to a project. Often there are many levels of authority that will need to be consulted for approval.
- Be prepared to walk away: At the first introductory meeting it usually quite clear whether an organisation wants to put the necessary effort in the carpool project. If you notice a lack of enthusiasm at this point, this will not grow in time; just like the skeptical view on carpooling is hard to diminish in time… Be willing to cut loose businesses they do not support the project.
- Consider other mobility options: Where there is good accessibility by public transport, this can be more attractive for some employees and also cheaper than going by car. In this scenario – though carpooling is a part of the solution - employers also like to promote other forms of sustainable transport as part of an integrated mobility package. You’ll have to find a good balance between promoting car pooling and other modes of transport.
- Incentives: when running promotional prize draws ensure the rules are laid out beforehand and are robust. Attractive incentives that are relevant to the target audience are fundamental. Also considering driver/passenger neutral incentives is key.
Partners and coordinatorList Map
|Vectos ltd||United Kingdom|
|CPA vzw (Taxistop)||Belgium|
|Comune di Perugia||Italy|
|University of Aberdeen||United Kingdom|
|SC IPA SA||Romania|
|Transport & Mobility Leuven||Belgium|
|European Integrated Projects||Romania|
|Liftshare.com Ltd||United Kingdom|
|Syndicate Mixte des Transports en Commun de L'Aglomeration Toulousain||France|
|South East Scotland Transport Partnership||United Kingdom|