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Attaining Energy Efficient Mobility in an Ageing Society (AENEAS)

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The EU population aged 50+ is expected to increase from 35% to 49% between 2005 and 2050. While in the past, walking and public transport have been the most important modes among older people, currently there are strong shifts towards the private car which are expected to increase further in the future. In other words: Europe is challenged with a car generation growing old. This will have massive negative impacts on energy-efficiency in urban transport. At the same time, sustainable travel options lack appropriateness to older people’s needs and wishes. Not all barriers are related to vehicles and infrastructure. Alternatives to the private car are often perceived as unattractive or not suitable, or people simply do not know how to use them properly even though this is hard to admit. AENEAS addressed these “soft issues” to attain a shift towards more energy-efficient modes. It promoted awareness & marketing campaigns, training sessions, events and guided tours, dedicated to specific market segments, e.g. car drivers at retirement age or public transport users aged 80+. AENEAS also invested in exchanging knowledge among practinioners and trained public transport operators.

Results

  • AENEAS was the first IEE project addressing the challenges of urban mobility in an ageing society. It succeeded to raise awareness on these challenges not only on the local level but received also a lot of attention on the European level. About 80.000 persons have been reached by travel campaigns, more than 3.000 senior citizens received travel training and 40.000 participated in mobility days, workshops, guided walking & cycling trips and other dedicated AENEAS events.
  • Evaluation (~ 2.300 questionnaires) revealed that participants in AENEAS schemes intend to use the private car less often (17%, both drivers and passengers), to walk (30%) and bicycle (27%) more and to use public transport more frequently (30%). Thus the project contributed to increase the share of energy-efficient mobility (walking, cycling, public transport, carsharing,…) among older people. This saved about 4.400 MWh fossil energy annually, equavalent to 1.050 tons of CO2 emissions.
  • In addition the consortium organised a series of training workshops for mobility & transport practitioners with over 200 participants and created a Europe-wide "Good Practice Exchange Ring".
  • For further dissemination and uptake by other cities and public transport operators AENEAS developed toolkits for passenger and bus driver training as well as 60 good practice examples and an implementation guide, all available on the AENEAS website.
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Lessons learned

  • Public transport operators are not always aware of the emerging challenges and do not see a need for training or marketing measures.
  • Involving multipliers as well as peer-to-peer approaches proved to be successful to reach senior citizens - of which the 75+ were easier to reach than the “young old” (50-75 years old).
  • Working with older citizens requires good communication skills and patience.
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Partners and coordinator

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Contact

Rupprecht Consult - Forschung & Beratung GmbH
Germany
Contact point: 
Name: 
Siegfried Rupprecht, Matthias Fiedler
Tel: 
+49 221 60 60 55 22
Name: 
Mr. Siegfried Rupprecht
Tel: 
+4922160605511
Name: 
Dr Susanne Boehler-Baedecker
Tel: 
+49 221 606055-14
Name: 
Wolfgang Backhaus
Tel: 
+49 221 60 60 55 - 19

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In brief

Duration:
01/08/2008 to 31/05/2011
Contract number: 
IEE/07/674/SI2.499208

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