Working together for longer healthier lives: New EC video to promote healthy ageing


On 18 June 2014, during the Frailty Conference, the EC has presented a new video to promote healthy ageing. As known, in 30 years' time, there will be 150 million older people living in the EU. Where will you live? What kind of shape will you be in? Will you still be healthy and independent? Society is ageing. But making sure our golden years are happier and healthier is not just down to the individual, it's also down to the whole society, public and private sectors together. Improving the quality of life of older people is a priority for the European Commission.

This video promotes the EIP on Active and Healthy Ageing, highlighting that it brings together organisations involved in active ageing all over Europe, working together to learn from each other, boost innovation and enable people to live longer and healthier lives.

Follow the link to watch the video!

active and healthy ageing, EIP on AHA, innovation
Related action groups: 
A1 Adherence to prescription, A2 Falls prevention, A3 Lifespan Health Promotion & Prevention of Age Related Frailty and Disease, C2 Independent living solutions, D4 Age friendly environments
Relevance to partnership: 
Prevention, screening and early diagnosis, Care and cure, Active ageing and independent living, Horizontal issues and framework conditions