WHAT is a Blueprint persona?
A Blueprint persona is a tool for promoting person-centred care. It identifies patient profiles with different personal, socio-economic, health and environment (especially the home setting), and needs. It also considers the potential benefits that can be derived from digital resources for the patient and associated stakeholders such as carers (informal or formal), healthcare professionals, healthcare providers, researchers etc. The Blueprint personas can be found here: https://ec.europa.eu/eip/ageing/news/12-personas-have-been-developed-ena...;
The Blueprint personas were developed as part of the Blueprint on Digital Transformation of Health and Care for the Ageing Society by a team of experts with varied backgrounds coordinated by empirica. Don’t forget to reference us when you use the personas.
WHY use a Blueprint persona?
The Blueprint personas help with the visualisation of users and can be used for multiple purposes. For example, they are useful for designing digital solutions, remodelling care delivery, teaching or obtaining a more in-depth evaluation of needs involving multiple stakeholders. The Blueprint personas represent a wide array of different population segments and conditions and cultural situations (see the matrix of personas below). However, they are also fully modifiable to enable them to best fit your specific purpose.