Globally, the number of persons aged 80 years or over is projected to increase more than threefold between 2017 and 2050, rising from 137 million to 425 million. Ageist attitudes lead to the marginalisation, poverty and abuse of older persons and have negative impacts on their health and well-being. Research has shown that people with more negative age stereotypes live on average 7.5 years less than those with more positive attitudes to ageing.
70 days to learn and act
The momentum launched by the United Nations to celebrate the 70th anniversary of the UDHR is reminding us that human rights are rights that everyone enjoys, regardless of age, gender, ethnicity or race, belief or religion, sexual orientation or property, etc. For 70 days, the “Ageing Equal” campaign will invite you to reflect on the prevalence and gravity of ageism and on the importance to stand up for your rights no matter what age you are.
The campaign kicked-off on 1st October, the International Day of Older Persons, and will culminate on 10th December, the International Human Rights Day. Do not hesitate to join and support!
Campaign blog: http://ageing-equal.org/
Campaign communication toolkit: https://trello.com/b/q14dqegb/ageing-equal-communication-toolkit