EU Contribution to WHO Global campaign against ageism

The existence of stereotyping, prejudice, and discrimination towards older adults - commonly referred to as ageism – imposes barriers to developing good policy on ageing. Ageism also hinders older people’s ability to do the things that they value and aspire to. Stereotyping affects how people think about older people; prejudice affects how people feel about older people; and discrimination affects how people and institutions act towards older people.

According to the World Health Organisation, ageism is highly prevalent worldwide and remains unchallenged in society largely because it is socially accepted and entrenched in institutions.

This event will be an opportunity to raise the visibility of the issue and to examine what more can be done at EU level to combat ageism and to contribute to the WHO global campaign to combat ageism. 

Target audience:  Policy makers at EU level, national, regional and local authorities, civil society organisations, service providers, public health organisations


Event document: 
PDF icon jointevent_whocampaign_9nov2017_save-the-date_final.pdf
Related action groups: 
A1 Adherence to prescription, A2 Falls prevention, A3 Lifespan Health Promotion & Prevention of Age Related Frailty and Disease, B3 Integrated care, C2 Independent living solutions, D4 Age friendly environments
Relevance to partnership: 
Active ageing and independent living, Care and cure, Horizontal issues and framework conditions