Face Up To Frailty Awareness Campaign

Face Up To Frailty Awareness Campaign

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Activity details

Through the Italian “Face-up to Frailty” (#faceuptofrailty) campaign, originally created by the coordinator of the ADVANTAGE Joint Action (JA) – the first JA tackling frailty in older people at European level – we aim to raise awareness and concern about frailty and to engage citizens, policy makers, health and social sector professionals and all involved Italian stakeholders to take action! During the #faceuptofrailty campaign we commit to: • Raise awareness of the impact of frailty for individuals, their families, communities and welfare systems. • Help people from all sectors to understand what they can do to prevent and manage frailty. • Create a European repository section of the #faceuptofrailty campaign materials on the ADVANTAGE JA website. • Invite and support people to share their, their families, and carers stories about living with frailty, by developing materials (photos, narratives, videos, interviews, etc.) to be uploaded on the repository or on the JA social media. • Share the invitation to participate in the campaign with other stakeholders and/or other organisations who may be interested in it. • Link with other Italian local, regional, or national initiatives that aim to tackle frailty. • Raise awareness of best practices in tackling frailty around Europe and to support the adoption of local initiatives.
Action Group:
Other organisations participating in the commitment: 
Agenzia Nazionale per i Servizi Sanitari Regionali – AGENAS Istituto Nazionale di Riposo e Cura degli Anziani – INRCA, Ancona Istituto Superiore di Sanità - ISS Programma Mattone Internazionale Salute - PROMIS Regione Campania - Azienda Ospedaliera Universitaria Federico II Regione Emilia Romagna – Agenzia Sanitaria e Sociale Regionale Regione Liguria Regione Marche - Agenzia Regionale Sanitaria Marche Regione Piemonte-IRES Sviluppo Marche S.p.A. - SVIM Università Cattolica del Sacro Cuore – UCSC"
Lead organisation name: 
Organisation country:
Contact person: 
Lucia Di Furia
Contact person email: 
Activity type:
Start date: 
End date: 
Last update: 03/09/2019

Current Status

- #faceuptofrailty repository on www.advantageja.eu (under "about us") - #faceuptofrailty interview, pictures and videos - #faceuptofrailty posters and QR code leaflet - #faceuptofrailty guidelines


Title Planned Deadline Current Status Category Attachments
#faceuptofrailty repository on www.advantageja.eu (under "about us") 02/01/2019 Achieved Dissemination: Platforms/websites/social networks.
#faceuptofrailty interview, pictures and videos 31/12/2019 Non-reported/No information available Products: Advocacy, awareness raising, participatory, engagement mechanisms
#faceuptofrailty posters and QR code leaflet 31/12/2019 Achieved Products: Advocacy, awareness raising, participatory, engagement mechanisms
#faceuptofrailty guidelines in Italian 30/06/2019 Not achieved Products: Recomendations/ guidelines/ regulations/ standards/ agreements
Launch of #faceuptofrailty campaign at National level 30/06/2019 Not achieved Dissemination: Meetings, events, conferences


Indicator Target indicator Current status
number of #faceuptofrailty materials uploaded on repository 50 7
number of stakeholders reached 5000 1000