Making the EU more attractive for foreign students

Europe currently attracts 45% of all international students worldwide, but as the numbers of mobile students increase, so too do the options for study. European universities will, therefore, need to become more competitive to attract the best talent from around the world.

How the Commission promotes European higher education

Students and researchers from outside Europe can contribute to the growth and competitiveness of the EU economy with knowledge and skills developed in Europe. Erasmus Mundus Joint Master Degrees use EU-funded scholarships to attract the best students from all over the world to follow a top quality joint programme with study in two or more European higher education institutions.

Study in Europe 

Many European countries actively promote their own higher education offer. The Commission's Study in Europe initiative provides a platform to promote and provide information regarding European countries’ higher education systems and institutions. The platform – and its social media activities – helps students to make an informed choice about study destinations and programmes across Europe, including those that are perhaps less well-known overseas. 

In addition, Study in Europe enables the EU and individual European countries to take part in study fairs worldwide to promote higher education in Europe. The Commission also networks with national agencies throughout Europe to share calendars and ideas on how to make European higher education more visible.

Alumni 

Alumni organisations are active ambassadors for European higher education in their home countries. They participate in study fairs and events, and serve to diffuse information concerning the possibilities to study or research in Europe; for example, through the Erasmus+ programme

The Commission supports the Erasmus+ Student and Alumni Alliance – ESAA, which recognises the much wider role that alumni can play on top of this, developing and sharing their professional skills and academic knowledge through networking activities. New associations for alumni in other regions (so far Western Balkans and Africa) are also being set up.