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The Family Meal - What brings us together?

/echo/file/family-meal-what-brings-us-together_enThe Family Meal: What brings us together?

Photo credit: World Food Programme/Chris Terry (with EU support)

With its people-centred approach, EU food assistance aims to support the needs of vulnerable, food-insecure people in a way which is both efficient and effective, yet preserving recipients' dignity and allowing them to start rebuilding their lives. Food assistance and nutrition represents about half of the EU's humanitarian assistance, amounting to a total investment of 535 million euros in 2013 benefiting some 17 million people.

The UN World Food Programme (WFP) is one of the key partners ensuring the delivery of the food aid. Together, the European Union and its Member States have provided over one third of WFP's contributions.

On 4 November 2014, the European Commission's Humanitarian Aid and Civil Protection department (ECHO) launched, in partnership with WFP, a new awareness raising campaign on food assistance, called the 'Family Meal – What brings us together?'.

Photographer Chris Terry travelled to EU-financed projects in five countries: Ecuador, Chad, Niger, Jordan and Myanmar/Burma and captured the Family Meal preparation from shopping to eating in different families. Increasingly, cash-based assistance is being used to deliver humanitarian aid, which was captured in the photos.

The main goal of this campaign was to present the achievements of the EU-WFP partnership in an understandable and engaging way as well as to raise awareness and enhance knowledge around the fact that hunger is the world’s most solvable problem.

The 'family meal' concept was chosen as the central theme of the campaign, because of its simplicity, its universality across cultures, the positive emotional associations it fosters, and its relevance to nutrition and well-being both in humanitarian crises and in European households.

Other than its website and social media presence, the campaign featured a photo exhibition which toured transportation hubs, events and other locations in Europe.

See here for all details on the photo exhibition.


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