The project will establish a new thematic touristic route, celebrating the iconic status, cultural heritage and economic importance of Bluefin Tuna in the Western Mediterranean, focusing initially on Cádiz (ES) and Sicily (IT). The project will build on existing public initiatives led by the individual project partners (such as La Ruta del Atún in Cádiz, Spain, and Girotonno, in Sardinia, Italy) bringing a transnational cooperation dimension and developing an international network focusing on nautical and maritime activities.
The Tuna Route will revalorise traditional tuna fisheries and the singular locations where they exist, generating also sustainable and higher quality jobs. It will diversify tourism strategies promoting also maritime sports, recreational fishing, boating and marinas. The planned thematic route brings together science, conservation, culture, gastronomy and aquaculture.
Two demonstrative pilots will be launched in the Straits of Gibraltar and Western Mediterranean Islands. Cooperation with non-EU countries is planned in the longer term. In addition, the project will launch three transnational tourism products:
- a service of charters connecting destinations and activities throughout the route for a full Bluefin Tuna experience;
- an engagement strategy with quests and rewards to secure and re-direct tourists across the full range of labelled products; and
- a yearly and travelling Bluefin Tuna festival to promote the route, the range of new nautical products and the host towns off-season, generating media impact.