Worldcoo helps NGOs raise funds through online tool on e-commerce sites

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Would you be willing to add 1 € to your online purchases to support charity projects? EU-funded Worldcoo makes this possible with a simple click, by adding a widget – a small application – on a commercial website and offers you to chip in for charity or environmental projects run by NGOs, just before you check out your online shopping basket.

Since 2012, Worldcoo has helped over 100 projects from more than 40 different NGOs across 26 countries. More than 98.000 people have directly benefitted from these donations. And UNICEF has made Worldcoo their online global strategy partner.

With their application, Widget2.0, Worldcoo is bringing together e-retailers, e-banking and e-shoppers in full transparency and encouraging the take up of corporate social responsibility in businesses. Companies can choose the project they want to support.

Worldcoo is a Barcelona-based social enterprise founded in 2012. It received SME Instrument funding in 2016 to bring it's project to the next level – Widget3.0 Until now the company could target 6% of the e-commerce market in Europe because the current technology lacks some features needed for bigger e-retailers and e-banking transactions. The Phase 2 grant will help scale-up the system and automatize some of the processes used. The company has won several awards like La Iniciativa de e-commerce solidario in November 2014 and Premios Nacionales e-commerce in April 2015. In June 2015 Worldcoo won Best Social Initiative in a Digital Environment in e-commerce and was certified Best for the World 2016 by B Corp (a non-profit organisation part of the movement promoting business as a force for good).

Learn more about Worldcoo and have a look at their project gallery.

Here are a few achievements from Worldcoo in 2016.

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  • Juan | Tue, 02/05/2017 - 17:41
    How is this innovation?

    How is this business model innovation? WorlkdCOOs business model seems to not have evolved at all. Indeed there seem to be many companies dong similar things. Incredible that the Eu gives 1 million in funding to this nice but essentially non-innovative project. Would be better off providing the money to small NGOs around the world rather than the macrofunded UN agencies like UNICEF that trample on them.

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