Academy: Market segmentation

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This workshop is intended for companies seeking to understand the most relevant market segment for their products services and how to target them, via the most effective distribution channel. For best outcome, companies should come to the workshop with concrete products and/or services that are under development or ready for market introduction. This workshop is aimed at the senior management team, sales, marketing, and business development leaders.
By arranging your market in segments, you can identify which are "most likely" to purchase your products. Grouping customers allows you to prioritise sales activities and to approach each group in specific ways. In this workshop, you will improve your marketing strategy by further developing two key components: Market Segmentation and Distribution Channels. 
For Market Segmentation, you will learn how to effectively segment your. In terms of Distribution Channels, you will identify the best distribution channels for the selected segments.
For more information:

Wednesday, 22 November, 2017 - 09:00 to Thursday, 23 November, 2017 - 18:00

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