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20 February 2015

UK Advertising Standards Authority: Online Advertising Survey 2011

UK’s online advertising has to be compliant with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (‘the CAP Code’). This document reports from a survey which assessed the conformity of companies’ own ads on their own websites ...

20 February 2015

UK Advertising Standards Authority: Online Advertising Survey 2012

UK’s online advertising has to be compliant with the UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (‘the CAP Code’). This document reports from a survey which checked the compliance rate of companies’ online marketing communic ...

20 February 2015

UK Advertising Standards Authority research: Children and advertising on social media websites

This document reports from a survey aimed as ascertaining the compliance rate for ads appearing on social media pages viewed by children. A new ASA survey commissioned to find out what ads young people see and engage with online, and whether those ads sti ...