Good competition in the telecoms sector does not necessarily guarantee the people's needs and protect their rights. Safeguards are, therefore, necessary to ensure consumer privacy and the citizens' access to all essential telecoms' services, independently of where they are, or, of their social or economic position.
The development of the internal market in goods and services has led the EU to adopt legislation to protect consumers and this is fully applicable to telecoms' services. In particular, specific rules on consumer protection are included in the Roaming Regulation , the Misleading Advertising Directive , the Distance Selling Directive , the Unfair Commercial Practices Directive  and the Regulation on co-operation in consumer protection .
The EU telecoms rules include these parts on consumers:
Consumer rights within the EU regulatory framework for electronic communications are based on three principal directives and some additional decisions and regulations (such as the Roaming Regulation )