Digital Single Market
Digital Economy & Society

Action 82: Implement the Audiovisual Media Services Directive on cultural diversity

The action aimed at the Commission to ensure the implementation of the provisions of the Audiovisual Media Services Directive concerning cultural diversity, where appropriate through co- and self-regulation and request information from Member States on their application by the end of 2011.

What is the problem?

The European audiovisual industry suffers from a trade deficit with the US industry of 6 to 7 billion Euros every year.

Why the EU Action is required? Promoting cultural diversity and creative content

The measures of promotion of distribution and production of European and independent audiovisual works in television and audiovisual on-demand services as set out in Articles 13, 16 and 17 of the AVMS Directive constitute an efficient instrument to promote creative content in Europe. They contribute therefore to the strengthening of the competitiveness of the European audiovisual industry and by doing so, to the promotion of cultural diversity and heritage in the EU.

What has the Commission done?

Published a report on the application of the Audiovisual Media Services Directive (AVMSD) in May 2012 (related Staff Working Document).

Digital "to-do" list: new digital priorities for 2013-2014

Exchanges with various stakeholders throughout 2012 have shown that there is a need for reflection on "Connected TV". With Internet connectivity being embedded in the living room's TV set, a whole new world of content can open up to viewers in an easy way. At the same time, watching films and TV series on other devices becomes an everyday experience and consumers make their "second screen" interact with the TV set in the living room. New business opportunities and new questions emerge, amongst others - whether this has or should have any regulatory implications? The Commission therefore sees the need to gather more input on questions related to the phenomenon of convergence of audiovisual media and the Internet and is planning to launch a consultation. The Cypriot Presidency is organising in cooperation with the European Commission a conference which will be an important opportunity to collect ideas that will flow into the Commission's reflections. It will be possible to follow the conference also via webstream – the link will be available on the conference website.
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Limassol, Cyprus

Defending media pluralism in Hungary

This event is organised by the Association of Commercial Television in Europe (ACT), a trade association representing the interests of the commercial broadcasting sector in Europe. Policy-makers and industry representatives will gather to discuss about the latest developments in television.
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Brussels, Belgium


Progress Report
Status: Completed Lorena BOIX-ALONSO Lorena BOIX-ALONSO