MyFashion.eu has found a solution to the delocalization of the clothing industry. The tool, developed in Europe, is called CustoMax and is a system for simplifying the mass production of made-to-measure suits. CustoMax is the culmination of three years’ of research by a European team financially supported by the EU. The project, called MyFashion.eu, is one of the best examples of the marketing successes of new technology promoted under the European IST programme.