eSafetyAware! announces the launching event of 'Choose ESC!'. The event will take place at the Bridgestone test facilities near Rome/Italy on 8 May 2007.
ESC (Electronic Stability Control) is an intelligent safety system which, in a situation where the car is sliding-prone, helps the driver avoid loss of control, or correcting it once it has started. ESC can make a significant contribution to road safety in Europe. With its campaign, eSafetyAware! wants to raise awareness of drivers and consumers of the system's benefits to make them 'Choose ESC!'.
Speakers in Rome will include Viviane Reding, European Commissioner for the Information Society and Media, and Max Mosley, FIA-President (Fédération Internationale de l'Automobile). Demonstrations will comprise comparative driving of cars with and without ESC.
Under the chairmanship of the FIA Foundation, eSafetyAware! is a communication platform consisting of 35 stakeholders in intelligent vehicle safety systems. The European Commission supports the work of eSafetyAware and has observer status. Read more