The European Innovation Partnership on Active and Healthy Ageing aims to bring together key stakeholders to define a positive vision for ageing well, establish common priorities for innovation, to identify and address the barriers to innovation and to accelerate and scale up the introduction of relevant innovative solutions across Europe. With this Strategic Implementation Plan, the Steering Group of the European Innovation Partnership on active and healthy ageing delivers its rationale, its vision and its suggestions for addressing the challenge of innovation for active and healthy ageing.