“RFID tags are far cleverer than traditional bar codes. They have the potential to link everyday objects into an ‘Internet of Things’ that will greatly enhance economic prosperity and the quality of life. But as with any breakthrough, there is a possible downside – in this case, the implications of RFID for privacy. This is why we need to build a society-wide consensus on the future of RFID, and the need for credible safeguards. Privacy is at the heart of our European model of society. RFID will therefore only become successful if they do not call into question the capability of every consumer to control the use of his or her personal data. I expect the industry to assume its responsibilities.” Viviane Reding, EU Commissioner for Information Society and Media