The European Commission organised the event 'Growing the Silver Economy in Europe' to discuss how to best grow a large scale Silver Economy in Europe. The Silver Economy is the new gold, Silicon Valley gurus tell us. Large new public and consumer markets of ICT products and services for ageing well are developing. Our ageing populations are drivers of economic growth.

The EU has already launched a number of measures to stimulate this market and to help European industry (and SMEs in particular) to be in the driving seat. They include the Active and Assisted Living Joint Programme, the eHealth Action Plan, the European Innovation Partnership on Active and Healthy Ageing as well as dedicated parts of Horizon 2020 Societal Challenge 1 on Health, Wellbeing and Active Ageing. However, more is needed before this market really takes off.

Industry and SMEs, but also policy, research, care professionals, service providers and consumers were invited to join and share their views on what it takes to make Europe the world leader in the silver economy. What can policy makers and governments at regional, national and EU level do more to help? What should industry do? How to best mobilise the consumers?

Registered participants have raised key issues they wanted to discuss in advance, which have been used to shape the discussions during the event. Read the contributions of the participants.

A report with findings and recommendations has been produced.

Stakeholders are invited to contribute to the consultation by submitting position papers on growing the silver economy to The papers will then be posted on this page and be opened for further discussion.

In addition, please follow the EU Silver Economy Twitter account which offers further options for sharing relevant content and exchanging views.

The outcomes of the discussions will be used to stimulate further actions at all levels, including the EU.

Further information

The final programme is attached.

See also the presentations:

Recommended reading