The purpose of this framework contract is to provide a number of services in order to implement the new
Information and Communications Strategy for EURES that was adopted in December 2005.
The Information and Communication Strategy is built on a decentralised approach where the national and
local members of the network act as multipliers and where most of the actual information activities are carried
out at the national and local level. The services included in this framework contract are therefore to a large
extent focused on providing support and assistance on the European level for the benefit of the national and
local members of the network.
The overall aim of the information and communication activities envisaged is to raise awareness
• of the possibilities and benefits of job mobility in general and
• of the EURES network and its services in particular, as a significant element of the EU's role in promoting
growth and jobs in the EU.