A new study carried out for the European Commission has concluded that European film festivals (EUFFs) provide a unique opportunity for European films to reach audiences in third countries. They are important tools to promote the image of a creative Europe abroad as well as to foster mutual understanding between cultures. Professionalization is pivotal for EUFFs to fulfil their cultural, trade and diplomatic potential.

This feasibility study commissioned by the European Commission (DG CONNECT) explores different options to support Delegations of the European Union in organising European film festivals all over the world. The research reveals that 76 EU Delegations are currently involved in the organisation of film festivals, qualified as their most attractive outreach event.

Recommendations include measures regarding:

• The selection of films – to assist in the acquisition of quality European films;

• More emphasis on marketing and promotional efforts;

• The involvement of the European film professionals and talents;

• A selective funding scheme to reward the most ambitious EUFFs.

 

These recommendations will be considered in the context of the EEAS policy on culture in external relations.