Three years after its launch, the .eu top-level internet domain continues to be a success story. There are now more than three million internet domains under Europe's own top-level domain. Even the financial crisis has not stopped this growth: the number of .eu domains increased by 2% during the first quarter of 2009, and .eu was firmly entrenched as the fifth most popular country code top-level domain worldwide. By promoting a distinctly European online identity .eu can help citizens and businesses to reap the full benefits of Europe's single market. Multinational companies and SMEs, NGOs, think tanks as well as citizens have all adopted .eu to mark their web presence. They are not the only ones. Early last month, Sweden made a symbolic gesture by being the first Member State to adopt ".eu" for its official website dedicated to the Presidency of the European Union that will start on 1 July: