Today the ministers of the 27 EU Member States formally adopted the new EU roaming rules proposed by the European Commission last September (IP/08/1386) and approved by the European Parliament in April (IP/09/620). The new EU roaming rules will lead to further reductions of up to 60% on consumers' roaming bills as of 1 July – just in time for this year's summer holidays. The new EU Roaming Regulation in particular makes sure that consumers do not pay more than €0.11 (excl. VAT) for sending a text message while abroad in the EU. Consumers will also be able to surf the web, download movies or send holiday pictures with their mobile without experiencing ‘bill shocks’ back home for having roamed this summer. Under the new rules, mobile operators must also bill their customers for roaming calls by the second after the first 30 seconds – instead of on a per minute basis –, which is expected to cut phone bills by as much as 24%. Following the approval by the EU’s Council of Ministers today, the new EU roaming rules will now become effective as of 1 July in all 27 EU Member States.