Advanced economies like the EU and the U.S. grapple with the skyrocketing costs of healthcare and equitable access for their citizens, eHealth has the potential to reduce medical costs, increase accuracy and efficiency, enhance access to modern medicine, foster innovation, and create new markets. Because the health sector is information and time-intensive, eHealth can make healthcare more cost-effective through better management of patient records and remote diagnosis and treatment. At the Transatlantic Economic Council in December 2010, the EU and the U.S. agreed on a shared vision that would enable eHealth services to reach their full global market potential.