'Some ePlatforms can control access to online markets and can exercise significant influence. This raises important regulatory questions we will answer in a comprehensive assessment of the role of platforms in 2016', European Commissioner for Digital Economy and Society Günther Oettinger
Digital is the key driving the creation of new: merging digital into tangible economy like in Industry 2.0, but also in creating entirely new digital enablers based on the current technology transformation towards Future Internet, 5G communications, Cloud, Internet of Things, and last but not least, Massive and Open Data. If this transformation is looked at in compartmentalised technology oriented way we miss the opportunity to create a holistic perspective of the transformative power of these technologies in all industry and society. We see a new set of enablers to build more concretely our OI2 approach in Europe.
The digitalisation also enables creation of engagement platforms for new value creation for all stakeholders through new business models where driving force is to win together. This all links also to sharing economy developments, and even more importantly to issues the new technology brings forward through the societal change. Are we solving the right problems with our current actions?
Can we use experimentation in real world as the approach to see which aspects of the platforms and their functionalities are to be regulated, and where the markets can take the lead?
Taking the lessons when creating the mobile communications industry in Europe in late 1980's it is critical to share the basic technological developments on open platforms (where e.g. cross-licencing of the essential patents is fair/shared) and where the standardisation on functional level happens across the technology silos mentioned before. Functional integration is important across the technologies as modern applications are increasingly based on this new technology space.
Europe has huge potential to use the technology transformation of digital technologies, if it at the same time takes on board the quadruple helix user co-creative approach for new markets and services. I firmly believe that the user co-creativity is increasing in importance especially when we are creating "new" as mentioned in the introduction. In the traditional triple helix approach we too easily fall into the win-lose game against the existing competitors. However, in Europe we need to progress in areas where we do not have any competitors yet.
Common vision is needed to make the synergies between the actions across stakeholders and ecosystems. Strong vision requires a wide set of interrelated actions driving to the same direction, but also having competition among themselves. Here the Open Innovation 2.0 approach steps in. Based on common goals, different approaches in various contexts are experimented, and from those the most successful ones are rapidly scaled up, to be built upon in the next phases.
A good illustration of this can be seen e.g. in the Future Internet governance where the basic technologies develop quite independently and the governance on the upper layers determine the functionalities and ways of application of the single building blocks. This is well illustrated in figure 1 displayed in Francesca Bria's article. The Digital Single Market actions of the European Commission reinforce this kind of coordinated governance integrating the technological and policies development for entirely new types of services, products and foremost value creation processes in and for the society.