Imagine an electronic safety system in your car that would automatically call emergency services if you had an accident! Supposing that, even if you were unconscious, the system would inform rescue workers of your exact whereabouts. The ambulance and the fire brigade could be on their way in minutes, without the need for any human intervention. And imagine that this system would work anywhere in Europe – whatever the local language. Such a system is not only possible; it is currently being rolled out across the European Union. The system is called "eCall" and it is one of the most important road safety actions under the European Union's "e-safety" initiative.