The European Commission has launched a public consultation on the EU Directive on the re-use of public sector information (PSI). PSI covers all sorts of data generated by public sector bodies - e.g. maps, meteorological, legal, traffic, financial and economic information - that can be re-used by anyone else in innovative products such as car navigation systems, weather forecasts, and travel information applications ("apps") that can be downloaded on smart phones. Public data that is reused (for free or for a fee) generates an estimated market turnover of at least € 27 billion in the EU every year, according to a 2006 study. Contributions to this consultation will feed into the review of the PSI Directive, part of the Digital Agenda for Europe that aims to contribute to the EU goals of increasing competitiveness, innovation and job creation. The consultation will run until 30 November 2010.