Italian telephone subscribers are now better protected from receiving annoying unsolicited telemarketing phone calls thanks to European Commission action to ensure the proper application of EU rules. Italy has now complied with its obligations under the EU Directive on privacy and electronic communications by implementing a new opt-out system which ensures that Italian citizens whose numbers are listed in public telephone directories do not receive unsolicited phone calls for marketing purposes. The change results from the opening of an infringement procedure against Italy by the Commission, which has now been closed.