Add a video abstract to your academic article and on average it will attract three times the number of downloads. Do not use unnecessarily complicated language. Also, if you write about something that is disruptive and can attract a huge crowd, it is far more likely that the article will be published. These were just three of the tips and insights provided by editors from Physical Review Letters, 2D Materials and three different Nature journals during a Graphene Week fringe session on research publishing. First up on the third day of Graphene Week in Gothenburg was Tony Heinz from Columbia University in the USA. He gave a talk on terahertz spectroscopy of graphene and described the response of electrons in graphene to electromagnetic radiation over a wide spectrum range.