Nowadays the exchange of information across the globe has become easier and faster. An individual’s personal data – email, photos and electronic agendas – may be created in the UK using software hosted in Germany; processed in India; stored in Poland and accessed in Spain by an Italian citizen. This rapid increase in information flows around the world presents a big challenge for individuals' rights to personal data privacy. Data protection issues, including their cross-border dimension, affect people every day – at work, in dealing with public authorities, when buying goods or services, or when travelling or surfing the internet. Today – on Data Protection Day – the Council of Europe and the European Commission are joining forces to promote the fundamental right to data protection.