A key challenge facing curators of digital cultural heritage is to instigate, increase and enhance engagement with digital humanities collections. To achieve this, requires a fundamental change in the way cultural artefacts are experienced and contributed to by
communities. The CULTURA project has invested three years of research and development work, co-funded by the FP7 programme, in order to enable this change. The resulting innovative adaptive services and interactive environment will offer genuine user empowerment and unprecedented levels of engagement with digital cultural heritage collections and communities.