Most people take it for granted that they can hop on a bus to go shopping, surf the Internet or enjoy a television series. But for the 80 million Europeans with a disability, there may be major obstacles that put these activities out of reach. The European Commission today adopted a new strategy to break down these barriers. The plan outlines how the EU and national governments can empower people with disabilities so they can enjoy their rights. Specific measures over the next decade range from the mutual recognition of national disability cards, the promotion of standardisation to a more targeted use of public procurement and state aid rules. These measures will have substantial societal benefits, but should also produce a knock-on effect on Europe's economy. They could for example enhance the EU market for assisted devices and services, which already today has an estimated annual value of over €30 billion. The Commission will also consider whether to propose a “European Accessibility Act” by 2012 to further develop the Single Market for accessible products and services.