This market trends analysis looks at key barriers to entry for these technologies, including outlining trends in new technology incubation and development, and how technologies move effectively and efficiently from incubation to the marketplace, and how insurance and reimbursement structures may impact who can afford to adopt new technologies, and the size of the population these technologies may thus be likely to reach. BRAID is funded within the specific programme "Cooperation" and the research theme "ICT" of the 7th European Framework Programme.