Mark Foster’s career in the music industry began in the mid-eighties at Arista Records, as UK Product Manager for a varied portfolio of US artists, ranging from legends such as Aretha Franklin and Dionne Warwick to the soon-to-become stellar Whitney Houston. A succession of Marketing and International roles were to follow, at Polydor and Warner Music, including time in Paris as Marketing Director of both of Warner’s French affiliates.
Returning to London as Vice President of all of Warner Music’s European Marketing operations, Foster oversaw pan-regional campaigns for superstar and developing artists from Warner Bros, Elektra and Atlantic, including Madonna, R.E.M., Prince, Red Hot Chilli Peppers, and many more, as well as European stars such as Phil Collins, Enya, The Corrs and cross-border breakouts such as Laura Pausini.
He then founded Warner Music International’s New Media Division, responsible for developing new revenues and establishing ground-breaking licensing relationships in the digital music space.
After leaving Warner, Foster acted as a digital strategy and marketing consultant for a number of organisations both inside and outside the music industry, including the IFPI, PPL and various small labels and retailers. Mark is currently a Managing Director of Deezer in the UK.