Transforming Industry & Economy (Hall X4)
Stand number: T12
The capacity to show ground-breaking visual animation during a musical event is only affordable for large scale promoters and mega-clubs, since those visuals need to be pre-designed and tailored for the music to be played. To offer these stunning shows, clubs need to contract expert video artists who can create the bespoke animation content, and an expert operator in charge of triggering the content during the live event. VisualMusic aims to remove those existing barriers and extend the use of this technology by developing a low-cost, Real Time 3D Motion Graphics Studio for Creative Music Industry SMEs. VISUALmusic eliminates the need for expensive design and development expertise in both the preparation and delivery of animation content. Furthermore, it gives users the possibility to generate visual animation presentations real time as the musical event takes place.
Watch a video presentation.