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AR/VR - the next revolution for the design industry

Room L8, 06/12/2018 (11:30-12:15)

The emergence of Virtual Reality (VR) and Augmented Reality (AR) technologies opens up many new possibilities for designers. On one hand, these technologies can be used during the design process to help visualise design concepts in new ways that provide greater realism, immersion, and interaction whilst also enhancing the opportunities for collaboration across disciplines and across the value chain. On the other hand, AR and VR can be used to create novel user experiences with conventional products from the point or purchase, through use and disposal. The popularity of AR apps such as Pokémon GO has provided a glimpse of the widespread appeal of these new types of experience. The challenge for European manufacturers is to integrate these types of AR/VR technology into their design process and into the products that they offer.

The objectives of this session are to:

  • Share the experiences of companies that have begun to adopt AR technology within their design practice.
  • Identify the business benefits, challenges and lessons learnt of working with AR.
  • Foster academia-industry collaboration to address the challenges identified

Organised by: Jamie O'HARE (University of Bath, Mechanical Engineering, United Kingdom)



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