As part of its Digital Single Market strategy, the European Commission has proposed political measures for ageing well in the Communication on Health and Care.
Because we can accomplish more by working together, the European Commission participates with the EU Member States in the Active and Assisted Living Programme (AAL). And in 2011 the Commission started the European Innovation Partnership on Active and Healthy Ageing (EIP on AHA). The partnership has currently 79 members all over Europe and brings together government, care professionals, industry and users across borders to scale up and bridge the gap between seller and buyer, producer and user.
It is estimated that by 2060 at least one in three Europeans will be over 65. If we take the right measures, the economy can grow; Europe boasts an innovative ICT industry with both large companies and innovative SMEs, developing many new products and services.
In view of the market opportunities arising from public and consumer expenditure related to the rights, needs and demands of the growing population over 50, the European Commission has launched a Silver Economy strategy.