The European Commission proposes a number of initiatives which aim to encourage co-operation among Member States to raise standards of accessible, high quality healthcare which is at the same time financially sustainable. Healthcare is regularly identified as one of the most important issues for Europe's citizens. While responsibility for healthcare rests with Member States, there are a number of common challenges, such as the ageing society, increased needs and demands from citizens and rapid technological change. The Commission's proposals are aimed at individuals. They include efforts to promote practical co-operation on the access to healthcare in another Member State. They should also empower patients by giving them better information on how to obtain treatment across borders and by making the most of technology to improve the quality, availability and effectiveness of care. They also benefit the healthcare profession, by proposing the development of centres of excellence, and mapping out how to harness new technologies. Finally the Commission addresses co-operation at government level, by proposing a framework for Member States relating to reform and modernisation of healthcare, long-term care and social protection.