Nowadays anyone with the right technology can combine and superimpose existing images and videos onto source images or videos. Deepfakes are becoming more realistic and easier to produce, offering forgery that is qualitatively different from anything we have seen before. It has been described as “fake news on steroids”. The potential to skew information and manipulate the beliefs of online communities is immense, and immensely worrying. What about building confidence with the deep fakes rising? In whom do we trust?