At a high-level meeting of CEOs and senior board-level company representatives in Brussels on March 3, European Commission Vice-President for the Digital Agenda Neelie Kroes asked industry to come forward with concrete proposals on how to address the broadband investment challenge. The meeting asked an interdisciplinary group led by Ben Verwaayen of Alcatel-Lucent, René Obermann of Deutsche Telekom and Jean-Bernard Lévy of Vivendi, to engage with all stakeholders to develop a holistic approach, with a view to confirming such proposals at a CEO Summit in Brussels on 13th July.