The Horizon 2020 project ‘TYPES’ participated in the Digital Assembly 2017, co-organised by the European Commission and the Maltese Presidency of the Council of the European Union, in the panel entitled “Ensuring Confidentiality of communications data and of users smart devices: the proposed ePrivacy Regulation”.

Picture of the stage with a representative of the project

In the panel entitled “Ensuring Confidentiality of communications data and of users smart devices: the proposed ePrivacy Regulation” of Digital Assembly 2017, TYPES - the H2020-funded project aiming to raise the transparency of the online advertising ecosystem – was represented by Dr. Ángel Cuevas (UC3M) and Dr. Roberto González (NEC).

Dr. Ángel Cuevas introduced the spirit of TYPES project to an audience of close to 300 people, reinforcing the idea that it is essential to provide Internet users with tools that allow them to better understand how their personal data is used online, ultimately building the strong foundation on which both industry and users can thrive.

Following, the introduction Dr. Roberto González presented eyeWnder with a special focus on the third party tracker detection and blocking functionality, which is aligned to the article 10 of ePrivacy. Dr. Cuevas, in turn, showcased FDVT to the audience, a tool designed to inform users in real-time of the economic value that the personal information associated to their browsing activity has generated.

However, the tools developed within the TYPES framework are not limited to these. The Internet Users Association (AUI), for example, has created the Privacy Test website which aims to not only educate users about the new technologies they have at their disposal in the quest for augmented privacy, but also to provide them with easy access to a variety of privacy-enhancing resources.

The Data Broker is another intrinsic element to the goal of TYPES to empower users and build trust. The platform allows users to monetize their personal data while keeping it private and preserving the relevance of any targeted online campaigns, effectively turning data into a new currency.

Putting privacy control in the hands of the user, the User Configuration Panel, enables users to add or refine blocking rules about trackers and advertisers on the websites they visit, all through an intuitive and streamlined interface.

For a complete list of tools developed by the TYPES consortium, please go to the Tools page on the TYPES website.

Towards transparency and privacy in the online advertising business
Project Acronym