Today's wireless industry faces many demands. We must get creative to meet them. We have demands driven by our broadband goals, to get every European digital. New figures, published yesterday, show mobile broadband penetration reached 47.8% last year: nearly one broadband SIM for every two Europeans. Yet there is still an investment gap to deploy and upgrade our mobile networks. We have rocketing demands from users. Recent growth in mobile data could continue, climbing 66% each year - as we move to 4G, the cloud, and the "internet of things", with mobile devices soon outnumbering people.