Mobile television is a prime example of digital convergence, which can generate new business opportunities and benefit consumers. By bringing audiovisual content to personal mobile terminals, mobile TV is indeed at the cutting edge of high-value, innovative services. It unites personal mobile communications, one of the most dynamic European markets, and audiovisual content.

It allows consumers not only to watch TV while on the move but also to access personalised, time-shifted and ondemand audiovisual content. Mobile TV could potentially be a significant source of growth, investment and jobs for Europe, thus contributing to the success of the Lisbon Strategy. The recent results of the large number of trials conducted in Europe and worldwide, including the large scale Mobile TV trial in Germany during the 2006 Football World Cup as well as the first commercial services in a number of Member States, suggest a high interest among consumers for these exciting new services.

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