European Commission Vice-President for the Digital Agenda, Neelie Kroes, will outline Europe's actions and next steps for Information and Communication Technologies (ICTs) to help the elderly at a forum in Odense, Denmark, on 15 September 2010. This is one of the key objectives of the Digital Agenda for Europe, the European Commission's action plan to maximise the benefits of ICTs for job creation, sustainability and social inclusion. Helping the elderly stay independent for longer and lead an active, high-quality life is one of the biggest challenges for Europe. The EU's 60-plus population is increasing by about 2 million a year and our 80-plus population is expected to double by 2020. With more retired people and less workers in the care sector, the pressure is on to find effective solutions to support elderly people and their community, to increase the efficiency of the care systems and to promote a flourishing EU industry for independent and active "ageing" products and services.