Availability of service everywhere and anytime, attractive commercial offers, interoperability of devices, spectrum availability and light regulation on licences are all vital ingredients for boosting the demand for Mobile TV in Europe, said the EU's Telecom Commissioner Viviane Reding on 16 March at the CeBIT IT-fair in Hannover/Germany.

Mobile TV is an exciting new platform for distribution of audiovisual content that could well generate new business opportunities for content creators and service providers, bring new value-added services to citizens, and create jobs in Europe. Whereas for the time being each country is developing its own Mobile TV market, the Commission – which is currently preparing a Communication on the subject – underlines the need for a proactive and coordinated EU-strategy. The future of Mobile TV was also on the agenda of an informal meeting of the EU Telecom Ministers on Thursday in Hannover.

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Speech Viviane Reding : "Mobile TV: The time to act is now" Mobile TV Conference, International CeBIT Summit, Hannover, Germany, 16 March 2007